Friday, 17 April 2009

Toyota and Honda in the BIMS 2009

There are interesting from the Bangkok International Motor Show (BIMS) 2009 (24 March-6 April) after the new, ie, "scramble"
Toyota and Honda-brand two-car rule automotive market in Thailand.

Both are side by side in one arena. Both also show models in the same segmennya respectively.
If memajang New Toyota Yaris on the anjungan also have New Honda Jazz. Or if the exhibit New Toyota Prius, the Honda Insight also New install, and so on. In this event is not to find who is winning and who is less, but more on how consumers take pride in the foreign-up products are. Despite its size during the later is a sales exhibition, but it is not the objective.
Both anywhere "manggung," especially when face-to-face, always wanted to build a positive image on the brand. This is done without-ceasing. Even though both of them as "enemies" but need each other. Competition is always needed to become the best.
This is evidenced anjungan with Toyota and Honda that are interesting attention. Any product that is displayed always make people curious.
In anjungan Toyota, visitors glued BIMS 2009 by the second-generation Prius hybrid car is very economical fuel. Similarly, the appearance-New Yaris despite previously have entered the market Thailand, appear enriched anjungan Toyota. Moreover the presence of 1 / X Concept that exciting!
The presence of 1 / X Concept has a distinctive impression because this is the environmentally friendly car prototypes in the future. To any Toyota berpameran, 1 / X certainly present, as akbar automotive exhibition in Detroit years ago. This car has a very light weight because it made of carbon fiber.
Toyota probably want to bring technology to the future now. 1 / X has a design of aerodynamics, it is very lightweight, while still maintaining the interior space equivalent to Toyota Prius. Weighing only a third Prius. Application of strengthened plastic material of carbon fiber (carbon fiber reinforced plastic / CFRP) for the framework of the body structure is strong but light weight kosongnya up to 420 kg.
Form of aerodynamics and unique cabin design result in smaller pillars. Passengers are pampered with better visibility, more open atmosphere and not terkungkung, is also brighter and luminous. CFRP is stronger than most common metals, as well as create a structure that serves as shock absorber to absorb pressure when the impact occurred.
Car that was first shown at Tokyo Motor Show 2007 is the roofs are made from bio-plastic. This environmentally friendly material made from the kenaf plant fiber and hemp. Roof material is loaded with benefits, such as less carbon emissions, improving the nature of summer storm, to increase the amount of light entering and more quiet. Of kenaf fiber material also used the concept vehicle Toyota i-Real is fenomenal.
Weight ultraringan help achieve the target fuel consumption which must be two times higher than the Prius-one of the most efficient car in the world, and allow 1 / X to operate with very small hybrid engines that are stored under the rear seat.
Hybrid system on the 1 / X combines technology rechargeable plug-in hybrid with a 500 cc engine flex-fuel-quarter the weight of heavy machinery Prius. The concept of hybrid plug-in is designed accommodate the lithium-ion battery that dibisa filled back in the house. This allows the 1 / X 960 km travel distance with a small tank containing four gallons (15 liters) of gas equivalent to the Prius acceleration.
Prius shown here complete collection Toyota hybrid car, other than the A-BAT pickup that futuristis. As a concept pickup, the A-BAT looks very interesting and the presence of the A-BAT brace into the image of Toyota as a manufacturer of pickup in the increasingly popular Tahiland.
Tersedot visitor's attention and then in the Honda booth. There are two series to be a visitor magnet in anjungan this, that is, the Insight and Freed. Insight is a series that offers a new Honda hybrid concept. In addition, according to Kenji Otaka as President of Honda Automobile Thailand, with the five-door concept, Insight will be a standard future-generation compact car. ''In Japan, this car has been launched since February. There, consumers must be in line to buy a car,''he said.
Specialty car technology is the use of Eco Assist (Ecological Drive Assist System) to help drivers improve fuel efficiency. While Freed is the latest Honda minivan believed to be the rule in segmennya.
According to the plan, Freed akan enter Thailand after the market launch in Indonesia in July to come.
Anjungan a rousing Honda Jazz with the presence and the City version of the sport was built for the purpose of racing one brand (one make race) that are popular in Thailand, in addition to the version of the product for mass market local.

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